Youth player standing on a training pitch in late-afternoon light

Football nutrition / Youth

Ongoing coaching for youth football.

Growth comes before performance. This is ongoing coaching for players aged 7–18, shaped by Matthew Jones. It is not another app. A parent can keep it on WhatsApp, in the day the family already has.

Ages 7–18

Youth football

Growth

Comes first

School & home

Part of the week

Where it lives

The approach

Built around your context.

Youth football is a growing body first and a performance plan second. Ages 7–18 cover school days, training after school, and weekends. Coaching has to live in that week, including the meals at home.

Phone on a family table beside a football, a lunchbox, and keys, with a message thread on the screen — Not another app
It lives on WhatsApp.
No download, and no new place to remember. Coach meets you in the thread you already open, and the coaching stays with the rest of the day.
A parent can keep the conversation on the family phone, between school and the session, without a separate login.

Matthew Jones is a high-performance sports nutritionist, MSc, SENr. For youth players, the stance is growth before performance, with the school day and the family table in the picture. A parent can be the person talking to Coach.

The stance, not the syllabus

A few ideas are enough to see the shape. Feed growth before you chase performance. Count the school day as part of the work. Keep the family meal in the plan. The portions, the tables, and the meal plans stay on WhatsApp.

What you start

Ongoing coaching for players aged 7–18
Growth before performance, with a parent welcome in the conversation
Coaching on WhatsApp, on the phone the family already uses
Education, not a fat-loss plan and not a diagnosis

If low energy is a concern, pause and speak with a sports physician or a dietitian, with a parent involved. This coach does not manage that clinically.

How it works

Growth first

For ages 7–18, growing comes before performing. Coaching is built in that order.

School and home

The school day and the family table are part of the picture. A parent may be the person talking to Coach.

Keep going

The coaching continues on WhatsApp through the academy years. Nothing new to download. Not a fat-loss plan, and not a programme that finishes on a date.

Human knowledge

Led by Matthew Jones

The youth football Coach is shaped by Matthew Jones, a high-performance sports nutritionist. It carries his method into coaching a family can use. The chat is not Matthew replying in person, and it does not manage clinical care.

Sports nutrition

Matthew Jones

High-performance sports nutritionist, MSc, SENr. His method shapes these football coaches.

The plan

Ongoing coaching

Personal coaching for youth football, ages 7–18, on WhatsApp. Growth first. Not a fat-loss plan, not a course, and not another app to install.