Human input
Experience has a name. Every Coach should make the people shaping its guidance visible.
About Coach
Human knowledge, made personal.
Coach starts with the judgment of people who know their field. Technology then helps make that knowledge useful in the details of an individual day.
Personal context
Useful guidance responds to your schedule, environment, goals, and constraints.
Practical action
Information matters when it becomes something clear enough to do today.
Founder / Nutrition
Matthew Jones
MSc · SENr · High-performance sports nutritionist
Simple, meaningful, and with purpose.
Matthew Jones is the sports nutritionist behind Coach. His work has sat inside elite sport for more than a decade: the Premier League, the Women’s Super League, international football, the NBA, and support for Olympians. He is Head of Nutrition at the UAE Football Association and a sports nutrition consultant to the Boston Celtics.
Before those roles he spent four years at West Ham United, and consulted for Chelsea FC Women and Brentford. Earlier work includes the University of Oregon, the Saudi Arabian Football Federation through the 2018 World Cup cycle, Flamengo, Stoke City, and nutrition support for operators in the UAE Armed Forces.
The interest started in rehabilitation from a second ACL injury. Physiotherapists, strength coaches, and psychologists were in the room. Nobody talked about food. He studied sport and exercise science at Leeds Metropolitan University, then a master’s in nutrition science at the University of Chester, and interned with the Welsh Rugby Union, Liverpool, and Wrexham.
The practice that came out of that is evidence-based and specific to the person. Complex science is turned into habits someone can keep, because the work changes from day to day and the food has to change with it. He is registered with the Sport and Exercise Nutrition Register of the British Dietetic Association, and also holds ISAK and UK Anti-Doping registrations.
“Matt’s guidance has played a crucial role in my development and success over the past few years. He is top of the game.”
UAE FA
Head of nutrition
Celtics
Nutrition consultant
SENr
Registered practitioner
MSc
Nutrition science